Research on aversion to loss can explain why people don’t want to change. I spoke with senior fellow, anthropologist and ex-Inteller Tony Salvador.

It sounds completely illogical but true ….

People would be more concerned about losing something than gaining something. They would rather not lose $2 than to gain $5 for example.

This plays out in various facets of how people make decisions about choices … including in a change context.

This is just one of the many things I spoke with Tony Salvador about.

Lots of golden nuggets of wisdom takeaways for change practitioners from the man who spent 30+ years working for Intel researching about people behaviour and how they operate in social and technological environments.

Stay tuned for the full recording.

Share this article

Get the latest change articles delivered to you!

Join hundreds of other change practitioners to stay abreast of the latest change practices through our newsletter.

You have Successfully Subscribed!