Aversion to loss – Knowing how this works can prevent change resistance

Oct 12, 2021 | Agile, Change approach

Research on aversion to loss can explain why people don’t want to change. I spoke with senior fellow, anthropologist and ex-Inteller Tony Salvador.

It sounds completely illogical but true ….

People would be more concerned about losing something than gaining something. They would rather not lose $2 than to gain $5 for example.

This plays out in various facets of how people make decisions about choices … including in a change context.

This is just one of the many things I spoke with Tony Salvador about.

Lots of golden nuggets of wisdom takeaways for change practitioners from the man who spent 30+ years working for Intel researching about people behaviour and how they operate in social and technological environments.

Stay tuned for the full recording.

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