Behavioural science approach to managing change

Adopting a behavioural science approach to managing change means leveraging scientific research about human behaviours and using this to better manage change. A lot of the common practices in change management are not always based on scientific research. What is assumed as common change approaches may in fact not be substantiated by research and data.

We talk to an industry veteran of behavioural science, Tony Salvador. Tony has 30+ years of research background behind him and a long-time ex-Inteller and Senior Fellow. At Intel, Tony travelled around the globe researching human factors and how people behave with technology.

There are many valuable takeaways for the change practitioner.

Some of these include:

  • Engineering psychology and human centric design
  • Analogy of pickaxe and the change approach
  • Principle of aversion to loss
  • People involvement and transactional change
  • Determining the nature of leadership relationship with employees
  • Story telling and insight into change culture
  • Example of Brazilian translator and people’s stories
  • Power of observation and listening
  • The nature of relationships and how they determine change 
  • Change rationale in weaving in multiple changes
  • Involving people in reporting to achieve authenticity
  • Building the case and involving employees to derive case for change

Get the latest change articles delivered to you!

Related Posts

Most change strategies are tactics.  Here’s how to do it better.

Most change strategies are tactics.  Here’s how to do it better.

Creating a change management strategy is one of the most important pieces of work for the change management practitioner.  Done well, it can drive the change initiative to success.  If not crafted carefully, it can lead the project to its downfall even before the...

Change practitioner Q&A series: Alvaro Pacheco

Change practitioner Q&A series: Alvaro Pacheco

In this Change Practitioner Q&A Series we interview change practitioners to find out more about how they approach their work. A bit about Alvaro … Alvaro is a change and program management professional, with experience in diverse industries, from Energy &...