Move over older concepts and frameworks such as Lewin’s, Bridges and Kubler-Ross models that are dated and not based on years of rigorous research….. It’s time we started to focus on well-researched and evidence-backed models that explain people’s behaviours in change.

Change management practitioners often grapple with the challenge of motivating individuals to embrace change. A powerful framework that can guide this process is Self-Determination Theory (SDT), which emphasizes the importance of intrinsic motivation and the fulfillment of basic psychological needs. By understanding and applying SDT, practitioners can create environments that foster genuine motivation for change.

Understanding Self-Determination Theory

SDT identifies three core psychological needs essential for motivation:

1. Autonomy: The need to feel in control of one’s actions and decisions. When individuals perceive they have a choice, they are more likely to engage willingly in change initiatives.
2. Competence: This refers to the desire to feel effective and capable. Providing opportunities for skill development and positive feedback can enhance individuals’ sense of competence, making them more motivated to pursue change.
3. Relatedness: The need to feel connected and understood by others. Building supportive relationships fosters a sense of belonging, which can significantly enhance motivation.

By addressing these needs, change management practitioners can cultivate an environment where individuals are intrinsically motivated to engage in and sustain change.

Applications in Change Management

• Foster Autonomy: Encourage team members to take ownership of their roles in the change process. Allow them to set personal goals related to the change initiative and choose how they want to achieve those goals. This autonomy can lead to greater commitment and enthusiasm.
• Build Competence: Offer training sessions and resources that help individuals develop the skills necessary for the change. Celebrate small wins to reinforce their capabilities, which boosts confidence and motivation.
• Enhance Relatedness: Create opportunities for collaboration and open communication among team members. Establishing peer support systems or mentorship programs can help individuals feel connected, fostering a supportive environment conducive to change.

Linking SDT with Agile Teams

In Agile environments, where adaptability and collaboration are crucial, SDT aligns perfectly with team dynamics:

• Empowered Teams: Agile practices emphasize self-organizing teams, which inherently supports autonomy. Team members are encouraged to make decisions collectively, enhancing their sense of ownership over the process.
• Continuous Feedback: Agile methodologies promote regular feedback loops, which not only help build competence but also reinforce a culture of learning and growth.
• Collaboration: Agile teams thrive on collaboration, fulfilling the need for relatedness. Daily stand-ups, retrospectives, and pair programming foster connections among team members, enhancing their commitment to shared goals.

Motivating change is not just about implementing new processes; it’s about understanding what drives people. By leveraging Self-Determination Theory, change management practitioners can create an environment that nurtures autonomy, competence, and relatedness. This approach not only facilitates smoother transitions but also cultivates a culture of intrinsic motivation—essential for sustaining long-term change. Embracing these principles within Agile frameworks further enhances team dynamics, making the journey toward change both effective and empowering.

Click here to download the infographic on ‘Self-Determination Theory’ of motivation. Stay tuned for our up-coming article on this.