Change management for financial services: a 3-level governance model

Change management for financial services: a 3-level governance model

On 1 July 2025, APRA’s Prudential Standard CPS 230 came into force, and with it, a requirement most financial services change functions still have not absorbed: boards must now oversee operational risk arising from their own institution’s change activity, as a standing governance responsibility, not a project-level concern raised only when something has already gone wrong. It is one of the first times a regulator has said explicitly, in a binding prudential standard, that a poorly sequenced portfolio of change is a board-level risk in its own right, and it is one instance of a pattern now playing out in board rooms well beyond Australia, from London to Toronto to Singapore.

CPS 230 did not invent this problem. It named it. And it forces a question most financial services change functions have never had to answer cleanly: at which level of the organisation, exactly, is the volume and sequencing of change actually governed, and does the board see the performance and benefit impact of that portfolio, or only a status summary of individual projects.

Most change management for financial services content treats regulatory pressure as one more generic source of “change volume” to manage. It is not generic. It is a structural governance question that plays out differently at three distinct levels, the frontline teams absorbing change day to day, the business unit coordinating it across them, and the enterprise and board reviewing what it is doing to performance and value. This article sets out a working governance model across those three levels, and shows why regulators well beyond Australia are now converging on the same demand.

Why this is now a board-level governance question

CPS 230 is not an isolated Australian requirement. Over the past three years, financial services regulators across several major markets have independently converged on treating change-related operational risk as a governance obligation, not a delivery detail. A few examples make the pattern clear.

  • Australia: alongside CPS 230’s operational risk requirement, the Financial Accountability Regime requires banks (from March 2024) and insurers and superannuation trustees (from March 2025) to name accountable persons against specific responsibilities, backed by formal accountability statements.
  • The United Kingdom: in April 2023, the Bank of England’s Prudential Regulation Authority personally fined TSB Bank’s former Chief Information Officer for breaching the PRA’s Senior Manager Conduct Rules, following a 2018 core banking migration that locked out 5.2 million customers and eventually cost the bank £48.65 million in combined FCA and PRA fines. The regulators were explicit that the failure was not the migration itself, migrations fail regularly, but that no one had both the authority and the full picture needed to stop it going ahead once the warning signs were there.
  • Canada: the Office of the Superintendent of Financial Institutions’ Guideline E-21, finalised in August 2024, explicitly lists change management alongside business continuity and crisis management as a named component of operational risk and resilience that federally regulated institutions must govern.
  • Singapore: the Monetary Authority of Singapore’s Guidelines on Individual Accountability and Conduct require financial institutions to clearly identify the senior managers responsible for each core function and hold them accountable for the conduct of the business under their purview.
  • The European Union: the Digital Operational Resilience Act, in force since January 2025 across roughly 22,000 financial entities, ties ICT and change-related operational resilience directly to internal governance obligations, with penalties reaching €1 million for individual senior managers.

None of these regimes were written with change management in mind specifically. All of them arrive at the same practical requirement: a financial services change portfolio needs real governance at every level where a decision about sequencing, capacity or risk actually gets made, not a single dashboard the board glances at once a quarter. If you already have a strong grip on the different categories of transformation running through your organisation, our companion piece on the eight core types of financial services transformation is the right place to map what is actually in your portfolio before applying the governance model below.

A governance model for change portfolios: operations, business unit, enterprise

Most financial services change functions have governance on paper, a steering committee here, a change advisory board there, but it rarely maps cleanly onto the three levels where decisions about change risk and value actually get made. Here is a model that does, built around a single artefact each level contributes to and draws from: a risk-in-change register, a live record of what change is landing where, how much capacity it is consuming, and what operational, consumer-outcome or performance risk it is creating, that exists as one shared view rather than three disconnected reporting lines.

Operations level: the source of real signal

The operations level, claims processing teams, contact centre agents, branch tellers, loan servicing staff, is where change load is actually experienced, not where it is reported from a spreadsheet. This is the frontline delivering the customer interaction every disclosure and prudential regime ultimately cares about. This level should surface three specific things upward:

  • Real capacity data, not estimated capacity. How many hours per week is this team realistically able to absorb in new process, system or product change, given its existing operational workload, not a generic FTE assumption inherited from a project template.
  • Early psychosocial and readiness signals. Frontline supervisors are the first people to see when concentrated change load is producing disengagement, error rates, or attrition risk, well before it shows up in a portfolio dashboard.
  • First-hand evidence from the customer interaction itself. Where a change affects a customer-facing product or process, frontline staff are the ones who can confirm whether customers actually understand what changed, not just whether a disclosure document was technically issued.

The failure mode at this level is not incompetence. It is that most portfolio governance never asks operations teams for this information in a structured, recurring way, so it only surfaces informally, if at all, until it becomes an incident.

Business unit level: the sequencing function

This is the divisional or business-unit layer, retail banking, claims, wealth advice, coordinating operations teams underneath it, and it is the level TSB’s case shows was structurally missing: someone with a live, cross-initiative view who can see that two individually “green” projects are about to land on the same operations team in the same fortnight, one driven by a hard regulatory deadline and one entirely discretionary.

This level should own:

  • Cross-referencing regulatory deadlines against operational capacity data, not managing regulatory and discretionary change as separate, uncoordinated streams reporting into different committees.
  • The sequencing and trade-off recommendation, deciding, with evidence, which discretionary initiative slows down when a mandatory obligation is added to a team’s load, rather than leaving that decision to whichever project manager escalates loudest.
  • Genuine change conflict detection across the business unit’s initiatives, treating overlapping change on the same team as a standing risk to monitor, not a coincidence discovered after go-live.
  • Aligning frontline readiness and engagement data with the customer communication plan, rather than letting the two run on separate tracks. A business unit that knows its contact centre team is stretched thin two weeks out from a major product change should be the same function deciding when and how customers hear about that change, because a rushed or poorly staffed customer response is exactly when a communications gap turns into a complaint, an escalation, or a DDO and Consumer Duty evidence problem.

Without a real system of record spanning every initiative, not a folder of individual project plans, this function is guesswork dressed up as governance. This is precisely the gap a dedicated change portfolio platform is built to close.

Enterprise and board level: performance and portfolio benefit impact

The board and executive committee should not be reviewing individual project statuses, and their interest in this governance model is not primarily who is personally accountable for what. It is performance: what is the change portfolio, taken as a whole, doing to operational performance, customer outcomes and the benefits the organisation committed to when it funded each initiative. This level should own three things:

  • A portfolio-wide performance and benefit-impact view, showing where concurrent change is degrading operational metrics, error rates, service levels, adoption, or customer satisfaction, against the benefit case that justified the investment in the first place, not a status roll-up of red, amber and green.
  • The change capacity ceiling, set as an explicit decision: how much combined regulatory-mandated and discretionary change the organisation can absorb in a given period without measurably eroding performance, informed by what the business unit and operations levels are reporting, not set once a year and forgotten.
  • The trade-off decision when capacity and benefit realisation conflict, deferring or resequencing discretionary transformation when the evidence shows it is putting delivery of committed benefits, or day-to-day performance, at risk. TSB’s board found this out only after the fact; CPS 230 and its international equivalents now expect boards to be asking the question before it happens.

If your board only ever sees a portfolio-wide status summary with no visibility of the performance and benefit impact underneath it, you do not yet have this layer, regardless of how many steering committees exist beneath it.

Customer disclosure obligations are now a change design constraint

Two regimes change what “ready to launch” means for any customer-facing financial services change. Under ASIC’s Design and Distribution Obligations, issuers and distributors must define a target market and take reasonable steps to keep distribution within it on an ongoing basis, not through a one-off disclosure document; ASIC has already secured an $8 million penalty against Firstmac and issued more than 80 preliminary stop orders for DDO contraventions. In the UK, the FCA’s Consumer Duty, in force since July 2023, goes further still, requiring firms to evidence good outcomes across products, price, consumer understanding and consumer support, with an annual board-level assessment of whether they achieved this.

The practical effect is that the customer communications and monitoring plan, historically a downstream deliverable finished once “the real work” was done, is now itself a compliance artefact that has to be designed before a change goes live, not written up afterwards. For any financial services group operating across more than one of these regimes, and most larger insurers and wealth managers do, a single change rolled out on one timeline needs two distinct evidence trails, not one disclosure pack adapted after the fact, because DDO and Consumer Duty ask genuinely different questions of the same change.

Inside the governance model, this obligation sits at the intersection of the operations and business unit levels, and it fails when it is treated as belonging to neither. Three things need to move earlier in the change lifecycle to close that gap:

  • Target market and product governance checks belong inside the change design phase, reviewed alongside scope and timeline, not bolted on as a compliance sign-off after design is locked.
  • Frontline readiness and engagement data has to be read alongside the customer communication plan, not separately. If operations-level signals show a team is already stretched, that is a reason to reconsider the timing or intensity of the customer-facing message going out at the same time, not just a resourcing footnote for the business unit to manage quietly.
  • Consumer-facing changes need enough lead time built into sequencing to construct the outcomes evidence base regulators expect, which the business unit level can only protect if it has visibility of the deadline early, not discover it competing with an unrelated regulatory-mandated change for the same launch window.
  • Overlapping customer segments need to be visible at portfolio level, because a segment absorbing three separate product changes in one quarter is a consumer-understanding risk even where each change individually cleared its own DDO or Consumer Duty review in isolation.

Two risk domains most governance models still bolt on instead of owning

AI as its own governance lane

APRA’s April 2026 letter to industry, following targeted engagement with large banks, insurers and superannuation trustees, found that “AI governance, risk management and assurance are struggling to keep pace” with adoption, with specific gaps in identity and access management, patch management and testing of AI-generated code. The governance model above answers this directly: an AI-enabled change, a new underwriting model, an AI-assisted advice tool, needs its own line in the enterprise-level performance and benefit-impact view and its own capacity and risk data at the operations and business unit levels, not a place inside the general “technology change” category where AI-specific risk gets diluted into a bucket it does not fit.

Badly managed change as a named operational and legal hazard

Canada’s OSFI Guideline E-21 is unusual among the regimes above in naming change management explicitly as a component of operational risk and resilience regulators expect institutions to govern, not folding it into generic technology or project risk. Australia’s Safe Work Australia Model Code of Practice on psychosocial hazards reaches a parallel conclusion from the workplace health and safety side, naming badly managed change, alongside high job demands and low role clarity, as a specific hazard organisations have a legal duty to identify and control. Read together, these two regimes from two different regulatory traditions are saying the same thing: change load concentration on a team is not a soft people-risk footnote. It belongs in the operations and business unit levels of the governance model as a tracked risk, on the same footing as a system outage or a compliance breach.

For financial services specifically, this hazard concentrates in exactly the operations and frontline teams carrying the heaviest regulatory-mandated load, claims, contact centre, lending operations, the same teams disclosure and prudential regimes place under the most scrutiny. A governance model that tracks capacity and readiness at the operations level is therefore not a parallel wellbeing initiative sitting alongside risk management. It is the same data serving both obligations at once, which is precisely why it belongs in the risk-in-change register rather than a separate HR dashboard nobody in risk or compliance ever sees.

What this looks like in practice

Take a claims operations team absorbing three concurrent changes: a mandatory process update to meet a new disclosure deadline, a core system upgrade, and a discretionary efficiency initiative the business case was signed off eighteen months ago. Under most current governance arrangements, each of these reports green individually, three separate project managers, three separate steering committees, no shared view of the team underneath them. Under the three-level model, operations would have flagged the combined load against real team capacity weeks earlier; the business unit would have used that signal to recommend deferring the discretionary initiative and to hold back the customer communication until the team had capacity to handle the resulting enquiries well, since the disclosure deadline is fixed and the system upgrade is nearly complete; and the enterprise level would have seen the benefit-realisation and performance trade-off explicitly, on the record, rather than discovering it once the team’s error rate, complaint volume or attrition spikes. That is the exact sequence of missing decisions TSB’s post-mortem points to, replayed at a smaller, everyday scale.

A governance model is only as good as the data feeding it. In practice, the financial services change functions doing this well share four disciplined habits.

  • They maintain a rolling, not point-in-time, change readiness assessment at the operations level, because readiness collected once at project kickoff is stale within weeks in a fast-moving regulatory environment.
  • They give the board a single portfolio-level view of performance and benefit impact, where regulatory deadlines, capacity and consumer-facing change intersect, rather than a stack of individual project RAG statuses that hide exactly the kind of overlap TSB’s failure exposed.
  • They treat the organisational structure question, centralised, federated or hybrid change governance, as a deliberate design choice rather than an accident of history; if this decision has not been made explicitly in your organisation, our guide to choosing the right enterprise change management structure is a useful next step.
  • They tie change delivery to sustained benefit realisation, not milestone completion, so the enterprise level’s capacity-ceiling decisions are informed by what previous change actually protected or delivered, not just what it shipped on time.

None of this is achievable through steering-committee reporting alone. It requires a system of record spanning the whole portfolio that can answer, for any team, at any level, “what is landing here, from every source, this quarter, and what is it doing to performance,” as a standing question rather than a special request pulled together after something has already gone wrong. This is the specific gap a change intelligence platform like Change Compass is built to close for financial services portfolios: giving each governance level, operations, business unit and enterprise, the same live view of change load, sequencing, readiness and benefit impact, rather than three disconnected versions of the truth.

Where governance actually has to start

TSB’s board found out only after the fact what its change portfolio was doing to operational performance and customer outcomes. That is the test worth applying to your own portfolio today: can your board see, right now, the performance and benefit impact of everything landing on your frontline teams this quarter, not just a status roll-up of individual projects. If the answer is no, that is where your governance model needs to start, at whichever of the three levels, operations, business unit or enterprise, currently has the least visibility, before the next regulatory deadline forces you to find out the hard way.

Frequently asked questions

What does governance at the operations, business unit and enterprise level mean for change management? It means splitting change portfolio governance into three distinct levels: operations teams who surface real capacity, readiness and customer-interaction data, a business unit layer that sequences change and aligns frontline readiness with customer communication, and an enterprise or board level that reviews the performance and benefit impact of the whole portfolio and sets the capacity ceiling. Most financial services change functions have committees at each level but rarely this clean a division of what each one actually owns.

Why do financial services regulators increasingly treat change-related operational risk as a board-level issue? Regimes such as Australia’s CPS 230, Canada’s OSFI Guideline E-21, the EU’s DORA and the UK’s Senior Managers regime were all designed to close a gap regulators saw repeatedly: institutional failures where no one at the right level had both the visibility and the authority to prevent them. Some of these regimes go further and require a named accountable individual, but the underlying demand in every case is board-level oversight of the risk change activity creates, not just after-the-fact accountability.

How is change management treated as an operational risk under regimes like CPS 230 and OSFI Guideline E-21? Both regimes require boards to oversee operational risk arising from an institution’s own change activity, not just external threats. OSFI’s Guideline E-21 goes further by explicitly naming change management as a component institutions must govern, alongside business continuity and crisis management, rather than treating it as a generic project management concern.

Why do design and distribution obligations affect how a change is rolled out, not just how it is communicated? DDO and the FCA’s Consumer Duty both require ongoing evidence that a product or service change is reaching its intended market and delivering good customer outcomes, not a one-off disclosure at launch. This means the monitoring and evidence plan has to be designed into the change itself before go-live, rather than treated as a communications task completed afterwards.

Is AI-enabled change different from other technology change in a governance model? Yes. Regulators including APRA have found that AI governance, risk management and assurance are not keeping pace with the speed of AI adoption in financial services. This means AI-enabled change needs its own line in the enterprise-level performance view and its own risk data at the operations and business unit levels, rather than being managed inside a general technology change category where AI-specific risks are easy to miss.

Why should frontline readiness data be linked to customer communication planning? If a frontline team is already stretched by concentrated change load, that is directly relevant to when and how a customer-facing message about that change should go out, because an under-resourced team is more likely to produce inconsistent answers, longer wait times or missed follow-up when customers respond. Treating readiness and customer communication as two separate workstreams is a common reason DDO and Consumer Duty evidence gaps appear even when each team believes it delivered its part correctly.

References

Financial Services Transformation: 8 Core Types, Change Challenges, and Data-Driven Portfolio Strategies for Leaders

Financial Services Transformation: 8 Core Types, Change Challenges, and Data-Driven Portfolio Strategies for Leaders

Financial services transformation refers to the structured programmes through which banks, insurers, wealth managers and capital markets firms reshape how they deliver value, manage risk and operate at the front, middle and back office. It is not a single category of change. The eight core transformation types observed across the sector include core banking and platform modernisation, regulatory and risk-driven change, customer experience and digital channel programmes, data and AI transformation, operational efficiency, mergers and divestments, culture and operating model transformation, and sustainability and climate-driven change. Each lands on the workforce differently, which is why portfolio-level change intelligence matters.

Financial services firms are not just “going digital” – they are running overlapping waves of highly specific transformations that rewrite how risk is managed, products are delivered, and work gets done. Research from BCG and McKinsey shows that banks and insurers that treat these as a managed portfolio, backed by clear behavioural expectations and data, deliver significantly better outcomes than those that approach each program in isolation. Prosci’s work in financial services further reinforces that projects with strong change management are multiple times more likely to meet or exceed objectives, particularly where leaders and middle managers are visibly engaged.

Below are the most common transformation types in financial services, the specific change management challenges they create, and concrete tactics you can apply straight away. The focus is on behaviour change, the pivotal role of middle managers, disciplined portfolio management, and data and tracking that go far beyond simple status reporting.

The eight transformation archetypes in financial services

Across major banks, insurers, and wealth managers, transformation activity tends to fall into a repeatable set of archetypes, regardless of geography.

  • Regulatory and risk transformation
  • Core systems and architecture modernisation
  • Customer, product, and distribution transformation
  • Operating model and cost transformation
  • Finance and performance management transformation
  • Data, analytics, and AI transformation
  • Culture, leadership, and ways of working
  • Sustainability and ESG transformation

Each of these requires different change tactics in practice, even though they often compete for the same people, customers, and operational bandwidth.

1. Regulatory and risk transformation

Examples include major AML and KYC uplifts, operational resilience programs (such as CPS 230 style requirements), conduct risk remediation, and Basel or capital and liquidity changes.

Typical change management challenges

  • Compliance fatigue: Staff feel there is always another policy, training, or control, which can drive surface-level completion without genuine behaviour change.
  • Fragmented ownership: Risk, compliance, operations, and product all run “their” reg programs without a single view of impacts on customers and staff.
  • Middle manager overload: Line managers are the ones chasing attestations and juggling rosters for training, but rarely see the full picture of what their people are experiencing across the portfolio.

Practical tactics and strategies

  1. Start with a regulatory change portfolio view, not a single project charter
    • Create a simple but comprehensive register of all in-flight and planned regulatory changes, with columns for impacted segments, business units, timeframes, and required behaviours (for example, “always verify source of funds for X category”).
    • Visualise this as a heatmap by team or branch so middle managers can see when their people are being hit from multiple directions at once.
  2. Translate regulations into a small set of observable frontline behaviours
    • Instead of leading with policy clauses, define 5 to 10 behaviours per initiative that are easy to observe in the field, such as “no account opened without documented beneficial owner verification”.
    • Train middle managers to coach against these specific behaviours and to log what they see weekly in a simple tool or platform. This creates a feedback loop that is much richer than generic training completion data.
  3. Use middle managers as co-designers, not just messengers
    • Hold short design sessions by segment (for example, branch leaders, contact centre leaders) to jointly simplify processes and scripts that meet both regulatory and operational needs.
    • Research on change in banking shows that when line managers feel they have shaped the solution, adoption and sustainment rates rise markedly compared with purely top-down designs.
  4. Track “real” compliance through behaviour and outcome metrics
    • Combine leading indicators (observation checklists, targeted QA, mystery shopping) with lagging indicators (breach numbers, near misses, remediation volumes).
    • Use a portfolio dashboard to compare teams and regions, then direct support and coaching where variance is highest rather than applying blanket training.

2. Core systems and architecture modernisation

This includes core banking or policy administration replacements, payment rail upgrades, and large-scale cloud and integration programs.

Typical change management challenges

  • The impact is often underestimated: core changes alter hundreds of micro behaviours such as how exceptions are handled or how data is captured.
  • Go live dates are treated as the finish line even though research by McKinsey shows that value realisation often lags well beyond technical cutover in financial institutions.
  • Middle managers are asked to handle extra work during migration at the same time as hitting BAU efficiency and risk targets.

Practical tactics and strategies

  1. Build a process impact catalogue that middle managers can own
    • Map each process affected by core changes and assign a named operational owner, typically a middle manager or team leader.
    • For each process, define specific behaviour changes, such as “use system workflow instead of offline spreadsheet”, and how they will be measured (for example, utilisation of new paths, rework rates).
  2. Use sequential “dress rehearsals” that focus on behaviours, not just technology
    • McKinsey’s research on technology transformation in financial services highlights the value of iterative testing in realistic conditions before full cutover.
    • Run rehearsals where real users process real or realistic work items end to end in the new system. Capture not only defects but also where people attempted to revert to old workarounds, and feed this back to middle managers as coaching material.
  3. Give middle managers a short, structured playbook for stabilisation
    • Provide a stabilisation playbook that includes standard daily huddles, defect and workarounds logging templates, and a simple decision guide on what can be fixed locally versus escalated.
    • Track stabilisation metrics such as transaction turnaround time, error rates, and staff confidence scores by team, not only at program level, so support can be targeted quickly.
  4. Tie portfolio decisions to operational capacity and risk appetite
    • Use the change portfolio to decide whether to pause or slow less critical initiatives in the same period so middle managers are not overwhelmed during cutover and stabilisation.
    • This is where tools that can visualise initiative overlaps, change saturation, and operational risk at a portfolio level are particularly valuable.

3. Customer, product, and distribution transformation

Examples include end-to-end journey redesigns for onboarding, lending or claims, open banking and ecosystem plays, and repositioning of wealth or insurance propositions.

Typical change management challenges

  • Competing priorities between customer experience, revenue, and risk objectives.
  • Channel conflict: frontline distribution leaders may fear losing volume to digital or partner channels.
  • Behaviour change is subtle: the same journey may exist, but the tone, sequencing, and use of data in interactions are different.

Practical tactics and strategies

  1. Make a journey portfolio and clarify the “north star” (or Southern Cross for us in the southern hemisphere) for each
    • Identify your key journeys and map which initiatives touch each one in the next 12 to 24 months.
    • For each journey, define a small set of target behaviours at manager and staff level, for example “always check eligibility in the new tool before discussing price” or “offer digital completion as default, not exception”.
  2. Give middle managers ownership of journey performance, not just channel metrics
    • Provide them with an integrated data view of their customers’ journey, such as abandonment points, complaint themes, and NPS, not just product sales volumes.
    • Prosci’s work shows that when direct managers can see clear cause and effect between new behaviours and improved outcomes, they are much more likely to coach and reinforce those behaviours consistently.
  3. Use small experiments with clear behavioural hypotheses
    • Rather than rolling out a single script or process nationally, test two or three alternative behaviours in small pilots and measure the impact on both customer and risk outcomes.
    • Middle managers should be directly involved in choosing which variant to scale and in sharing practical stories with their peers on what worked and why.
  4. Track experience and adoption through both quantitative and qualitative data
    • Supplement NPS and conversion metrics with quick frontline and middle manager pulse checks focused on questions such as “what is getting in the way of using the new journey consistently”.
    • Use this data in fortnightly or monthly portfolio reviews where you decide whether to double down, adjust, or stop specific initiatives touching each journey.

4. Operating model and cost transformation

Typical examples are zero-based cost reviews, shared service consolidation, offshoring or nearshoring of operations, and enterprise agile or product model shifts.

Typical change management challenges

  • Perceived as cost cutting rather than value creation, which triggers defensive behaviours and talent flight.
  • Middle managers are squeezed between efficiency targets and expectations to support their people through change.
  • Benefits often erode over 12 to 24 months if behaviours drift back to old patterns once scrutiny eases.

Practical tactics and strategies

  1. Make benefits and behaviour explicit in the portfolio ledger
    • For each initiative, identify target benefits (for example, 20 per cent reduction in manual handling) and the specific behaviours required to sustain those benefits, such as “route 95 per cent of claims through straight through processing”.
    • Track both in the same dashboard and review monthly with operational leaders and finance so there is a shared understanding of progress and slippage.
  2. Give middle managers a clear deal: support in exchange for ownership
    • Research into transformation programs finds that where managers are given clarity about their role, additional support such as coaching or extra resources, and recognition for benefits delivery, they are more likely to own difficult trade offs.
    • Make it explicit that success is not just “hitting the savings number” but embedding new ways of working in team routines, and track their performance against both dimensions.
  3. Use data and stories together to rebuild trust
    • Publish regular, transparent data on how operating changes are affecting service levels, risk incidents, and staff engagement.
    • Encourage middle managers to bring forward examples where a new operating model led to better customer outcomes or staff development, and use these stories in broader communication to avoid a purely cost narrative.

5. Finance and performance management transformation

This includes moving to rolling forecasts, implementing new profitability and capital allocation models, and automating finance processes such as record to report and procure to pay.

Typical change management challenges

  • Strong professional identity among finance teams built around existing tools and methods.
  • Stakeholders outside finance may see new performance frameworks as opaque or unfair.
  • Middle managers in business units may not be equipped to interpret new metrics and adjust behaviours accordingly.

Practical tactics and strategies

  1. Co-design new performance narratives with business managers
    • Rather than simply issuing new dashboards, hold short design workshops with middle managers from the front line, operations, and support functions where they test drive the new metrics using real scenarios.
    • Ask explicitly “what decisions would you make differently with this information” and refine the design until those decisions are clear and actionable.
  2. Track decision quality, not only forecast accuracy
    • Research into finance transformation highlights that the real value comes from better, faster decisions, not only more efficient forecasting cycles.
    • For major decisions, such as pricing changes or capital allocation shifts, log whether the new data and tools were used and whether outcomes improved relative to prior approaches. Feed this back into coaching for both finance and business leaders.
  3. Equip middle managers with simple “metric to behaviour” guides
    • Produce short guides that link each key metric to two or three concrete behaviours. For example, if a branch profitability measure now includes risk-adjusted capital, suggest specific actions like “rebalance lending mix” or “target fee leakage in particular segments”.
    • Monitor usage of these guides through manager feedback and pulse surveys, and refine them based on real examples from the field.

6. Data, analytics, and AI transformation

Financial institutions are investing heavily in data platforms, self service analytics, and AI for use cases such as fraud detection, credit decisioning, and personalised marketing.

Typical change management challenges

  • Significant trust issues: staff may not understand how models work or may fear being replaced.
  • Shadow solutions: teams revert to spreadsheets or legacy reports if new tools are hard to use.
  • Ethics and risk questions that cut across many parts of the organisation.

Practical tactics and strategies

  1. Treat analytics and AI initiatives as a single, governed portfolio
    • Maintain a central register of models and analytics products that records owners, stakeholders, risk level, and intended user behaviours (for example, “check AI recommendation first, then apply judgement”).
    • Use this to identify where the same people are being targeted by multiple tools and to coordinate training and communication.
  2. Focus on building data literacy via middle managers
    • Prosci and others emphasise that direct supervisors are the strongest influence on individual adoption of new ways of working in financial services.
    • Train middle managers in basic concepts such as data quality, bias, and model limitations, and equip them with talking points and scenarios so they can explain tools to their teams in practical, contextualised language.
  3. Monitor adoption at granular levels and act fast on early signals
    • Track usage by team and role, such as logins, feature use, and whether recommendations are accepted or overridden.
    • If adoption lags, use targeted interventions such as peer demos facilitated by respected middle managers, or small design adjustments based on user feedback.
  4. Integrate ethics and model risk into everyday behaviour expectations
    • Reinforce that challenging or overriding a model when it does not make sense is a desired behaviour, not a failure.
    • Track and review override patterns in governance forums, and surface positive examples where human judgement improved outcomes.

7. Culture, leadership, and ways of working

Many financial services firms are moving to more agile, customer centric, and data driven cultures, often supported by new leadership frameworks and people processes.

Typical change management challenges

  • Culture is often treated as a separate workstream rather than something woven through each transformation.
  • Middle managers receive high level values statements but little practical support on how to change their own daily behaviour.
  • Progress is hard to quantify without robust measures.

Practical tactics and strategies

  1. Anchor culture change in a small set of observable leadership behaviours
    • For example, “leaders ask for data before making decisions”, “leaders run regular retrospectives on major changes”, “leaders acknowledge and learn from failures”.
    • Incorporate these into leadership expectations, 360 feedback, and performance processes.
  2. Equip middle managers with routines that embed cultural behaviours
    • Provide concrete rituals such as weekly team huddles focusing on customer outcomes, monthly story sharing sessions, or “metrics and learning” segments in regular meetings.
    • Track the use of these routines and their impact on engagement and performance over time.
  3. Use pulse surveys and qualitative data as serious inputs to portfolio decisions
    • Research into transformation suggests that employee sentiment is a leading indicator of whether change will stick.
    • Integrate sentiment and behavioural data into your portfolio dashboards alongside financial and delivery metrics, and be prepared to slow or reshape initiatives where signals are deteriorating.

8. Sustainability and ESG transformation

Banks and insurers are reworking portfolios, risk frameworks, and disclosures to meet rising expectations around climate and social responsibility.

Typical change management challenges

  • Perceived as compliance or marketing rather than core to strategy.
  • Complex, cross-cutting metrics that middle managers may find abstract.
  • Potential tension between short term financial targets and long term ESG goals.

Practical tactics and strategies

  1. Connect ESG targets to day to day portfolio decisions
    • For example, include financed emissions or responsible investment metrics in the criteria used to prioritise initiatives in the change portfolio.
    • Make it explicit which projects are expected to contribute to ESG outcomes and how progress will be measured.
  2. Give middle managers practical decision tools
    • Provide simple decision trees and case examples that show how to apply ESG policies in realistic client situations, such as when to escalate a lending decision related to high emission sectors.
    • Track how often managers use these tools and collect feedback on where policies or guidance are unclear.
  3. Report ESG progress alongside traditional financial metrics
    • Integrate ESG indicators into regular performance reviews, so they become part of the everyday language of success rather than an annual report exercise.
    • Highlight examples where ESG aligned decisions have also led to strong commercial outcomes.

Making portfolio management, the work of middle managers, and data work together

Across all eight archetypes, three levers consistently differentiate successful financial services transformations from those that disappoint:

  • Active, data led change portfolio management: A single, integrated view of initiatives, impacts, timing, and risks that is used to make real trade off decisions.
  • Empowered, equipped middle managers: Line managers who understand the why, have clear behavioural expectations for their teams, and are given the tools and time to support change.
  • Rich, behaviour focused data and tracking: Moving beyond activity counts and training completions to observable behaviours, sentiment, outcome measures, and feedback loops at team level.

Firms that approach change in this integrated way are better able to handle the intensity and complexity of modern financial services transformation and to sustain benefits beyond the life of individual programs.

Platforms like The Change Compass illustrate how portfolio level insights, operational data, and change metrics can be combined to support these practices in a systematic way across financial services organisations.

Frequently asked questions

How do we practically start with change portfolio management if we are currently project centric?

Start by building a simple central register of all significant initiatives with fields for impacted business units and customer segments, timing, and estimated people impact. Use this in a monthly forum with senior and middle managers to review hotspots, adjust timing, and agree priorities.

What should middle managers in financial services focus on first when there are many concurrent changes?

Research and practice suggest that middle managers create the most value when they focus on clarifying expectations for their teams, coaching observable behaviours linked to outcomes, and escalating systemic issues that individual teams cannot fix alone.

Which metrics are most powerful for tracking behaviour change during transformation?

A balanced set usually includes leading indicators such as adoption and utilisation of new tools or processes, observation or QA scores of key behaviours, and employee sentiment about specific changes, combined with lagging indicators such as customer outcomes, risk incidents, or process performance.

How can we make research and data resonate with senior leaders who are sceptical about change management?

Use a small number of solid external references, such as Prosci and McKinsey studies on success rates in transformation, alongside your own internal data to show the relationship between strong change practices, risk outcomes, and financial performance.

Where can we find more detailed examples tailored to financial services?

Industry specific insights and case based guidance are increasingly available from consulting firms and specialist platforms. For example, The Change Compass knowledge hub focuses on how financial services organisations can use change data and portfolio analytics to plan and deliver complex transformations more effectively.