What are the different approaches in deriving a single view of change? And what business impact do they have?
A single view of change is often mentioned as the ‘nirvana’ for change practitioners. Having a clear view of all changes impacting people helps to better plan and execute on the changes.
In our experience there are 3 key approaches:
1) ‘Estimate the pulse’ – A quick and easy way of coming up with a simple heatmap or chart where impacts are estimated overall.
2) ”Periodic pulse checking’ – Periodic work, usually monthly, in documenting change impacts. Some governance and reporting operating rhythms setup. Some element of charting tools used.
3) ‘Hand on the pulse’ – An operating system where the data capture and analysis is embedded within regular business process. Data is utilised by various parts of governance and business planning routines. Fully digital in sustaining data maturity and insight generation.
Organisations may start out in the first or second approach in building on their change maturity and ability to generate change-related insights.
However, to reap the required business impact and to support an agile organisation where change is fast and constant, the first approach is best.
Effective communication is the lifeblood of any successful change endeavour within an organization. It serves as the conduit through which ideas are conveyed, strategies are articulated, and employees are engaged. However, the delicate balance between providing sufficient information and avoiding overload is often difficult to strike. Moreover, how communication is crafted can significantly impact its effectiveness in driving change.
Exploring the Elements of Failure
Delving into the nuances of change communication reveals several common pitfalls that can impede its effectiveness:
Maintaining a Positive or Neutral Tone: In many corporate settings, there is a pervasive tendency to maintain a positive or neutral tone in communication. While this may seem prudent to foster optimism and prevent undue concern, it can inadvertently obscure the gravity of the situation necessitating change. Employees may fail to grasp the urgency or magnitude of the challenges at hand if they are shielded from the realities driving the need for change. Striking the right balance requires a nuanced approach that acknowledges both the imperative for change and the potential benefits it offers. By providing a candid assessment of the current state while articulating a compelling vision for the future, organizations can inspire action and commitment among their workforce.
Impersonal Corporate Speak: The language employed in corporate communications often reflects a detached, impersonal demeanor. This formality, while intended to convey professionalism, can alienate employees and hinder their ability to connect with the message. Particularly in the context of change initiatives, where emotions and uncertainties abound, a more humanized approach is essential.Leaders must endeavor to communicate in a manner that resonates with their audience, conveying authenticity and empathy. By infusing their messages with personal anecdotes, genuine concerns, and relatable language, they can establish rapport and engender trust among employees.
Focus on Reason Over Emotions: Traditional corporate communication tends to prioritize logic and reason over emotional appeal. While facts and figures are undoubtedly important, they often fail to evoke the deeper emotional responses necessary to galvanize action. Employees are more likely to embrace change when they are emotionally invested in its success.Leaders should not shy away from tapping into the emotional dimension of change, sharing personal stories, aspirations, and concerns. By fostering a sense of shared purpose and rallying around common values, organizations can cultivate a culture of resilience and adaptability.
I hear you nod. So what is wrong with these practices if they have been the norm for decades and is adopted as common practice by most organisations?
OK let’s go through these one by one.
Illustrating the Importance of Emotional Engagement:
Drawing from personal experiences underscores the profound impact that emotional engagement can have on driving change: Recalling my tenure at Intel, a pivotal moment arose when rival AMD posed a significant threat to our market dominance. Leaders initiated candid discussions, rallying employees around the emotional stakes of the challenge. This emotional appeal galvanized teams across functions, leading to a remarkable turnaround in our fortunes.
Reimagining Change Communications
In light of the evolving organizational landscape, characterized by rapid technological advancements and shifting cultural norms, there is a pressing need to reimagine change communications: John Kotter, in his book “Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times,” highlights the imperative for organizations to adapt their communication strategies to meet the demands of the modern era. This entails embracing a more dynamic, inclusive approach that values authenticity, transparency, and emotional resonance.
Change communication is not a static endeavor but rather an ongoing evolution that must adapt to the ever-changing needs and expectations of employees. By challenging conventional norms and embracing innovative approaches, organizations can foster a culture of open dialogue, trust, and collaboration that fuels meaningful change and sustainable growth.
Change is akin to navigating through the skies; it requires careful planning, clear communication, and the ability to adapt to shifting conditions. In the same way that a well-orchestrated airport ensures the safe and efficient movement of passengers and cargo, organizations must design a robust system for change management to achieve success in today’s dynamic business environment. As we explore the intricacies of designing such a system, we’ll draw parallels to the meticulous planning and execution required in airport operations.
Data Currency: Reinforced by System Reminders
Imagine an airport where flight schedules are constantly updated to reflect changes in departure times, gate assignments, and weather conditions. Similarly, our change management system employs reminders to ensure that change initiatives are regularly updated by initiative representatives. This emphasis on data currency mirrors the real-time updates necessary for smooth operations in an airport, enhancing agility and equipping stakeholders with the latest insights to drive informed decision-making.
Source of Truth for Both Change Drivers & Receivers
Just as an air traffic control tower serves as the central hub for coordinating flight information, our change dashboard serves as a centralized source of truth for all stakeholders. This dashboard provides change drivers and receivers with comprehensive insights into ongoing initiatives, fostering transparency and alignment across the organization. Much like how clear communication among air traffic controllers, pilots, and ground staff is essential to avoid chaos in an airport, our centralized repository facilitates collaboration and empowers stakeholders to navigate the change journey with confidence.
Data-Enabled Early Detection on Impacts
Modern aircraft are equipped with advanced sensors to detect potential issues early and prevent disruptions during flights. Similarly, our change management system leverages data to anticipate and mitigate impacts before they escalate. By providing stakeholders with the tools to self-assess and identify potential disruptions, surprises are minimized, and proactive measures can be taken to ensure a seamless transition. This proactive approach mirrors the preventive measures taken in aviation to maintain safety and efficiency in flight operations.
Assigning Business Reps as “Change Custodians”
In an airport, ground staff play a crucial role in ensuring the smooth flow of operations and addressing potential issues as they arise. Similarly, designating business representatives as change custodians facilitates the exchange of critical information and ensures that potential impacts are identified and addressed in a timely manner. By acting as the frontline support for change initiatives, these representatives serve as the linchpin of change maturity, fostering a culture of accountability and ownership throughout the organization.
Continual Access to Change Success Metrics
Much like pilots rely on instruments to gauge their progress and make informed decisions during flights, stakeholders require access to real-time metrics to assess change readiness and adoption. Pulse checks and regular tracking throughout the change journey provide stakeholders with the insights needed to course-correct and adapt as necessary. Additionally, change governance routines, akin to strategic planning meetings in aviation, provide a forum for reviewing upcoming changes and fostering alignment with organizational goals.
Designing a system for change maturity requires careful planning, clear communication, and a commitment to continuous improvement, much like orchestrating the intricate operations of an airport. By embracing the airport analogy and drawing inspiration from its principles, organizations can navigate the complexities of change with confidence and achieve sustainable success in today’s ever-evolving business landscape.
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Building change capability is ultimately the goal of organisations. Most businesses aspire to be fast-moving, transformative and agile. With the increasing speed of change, organisations need to have the capability to respond accordingly. The speed in which organisations are able to flex and adapt accordingly can mean success or failure. During Covid we have all seen businesses that have closed shop. Others have pivoted and come up with new products and services to survive and prosper.
As change practitioners we all aspire to build strong and impactful change capability with the organisation that we work with. We want to see leaders with strong skills to lead their teams through the change process. We also want to see teams with the tenacity and attitude to be open to and work through the change embedment process.
As change practitioners we all aspire to build strong and impactful change capability with the organisation that we work with. We want to see leaders with strong skills to lead their teams through the change process. We also want to see teams with the tenacity and attitude to be open to and work through the change embedment process.
Doesn’t capability building mean training?
Yes you must have heard your stakeholder say this a million times. The only way to build capability is through training? Wrong. Training is one way to convey knowledge. This is one aspect of learning. But it does not guarantee that the trainee will have the ability or motivation to apply the learning into the workplace. Yet companies spend significant amount of investment sending employees to change capability training. Absolutely, having the knowledge is an important part of acquiring the capability, but again not the only part.
So what else can we do to improve change capability?
Many companies use the 70:20:10 rule in capability development. This means:
– 70% of development should be focused on job-based learning such as challenging assignment
– 30% of development should be from work relationships such as mentoring and coaching
– Only 10% of development should be from training and coursework
This does not mean that these three elements of learning cannot be blended together. In fact, some of the most impactful learning components combine all three elements. A lot of change leadership capability programs combine coursework, together with a real-life assignment on implementing a change project. This is also supplemented with group based coaching.
What are some of other ways to build change capability?
Role modelling
Role modelling has a powerful and pervasive impact on a large number of people, especially when it’s coming from senior leaders. Consciously or subconsciously, the behaviours of senior leaders in managing change can shape the behaviours of those around the leader. How change is communicated, how impacted employees are engaged, and how behaviours are reinforced can be observed and proliferated across the organisation.
Change governance
Other than individual change capability skills, organisations must also build their ability to manage the how change is controlled and monitored across the company. How change governance is designed, and how decisions are made across the organisation are absolutely critical to change capability.
This capability includes:
– How change governance bodies use data to make decisions to monitor and control the planning and implementation of change
– The ability to use various data sources to ‘pulse-check’ on the change readiness of different parts of the business for change
– Quality of decision making process in balancing various business factors of performance, risk, benefit realisation and engagement
– Clarity of the remit of different change governance bodies and the decisions that they are able to make, e.g. at a business unit level versus enterprise level
Operational change cadence
This refers to the capability of a business unit in operationalising change. This includes all facets of business-as-usual changes as well as larger initiatives. Critical elements of operational change cadence includes:
– Different channels of communication and engagement
– Effective system of supporting the implementation of learning content, including online means as well as face-to-face mediums
– Formal tracking of change capability development initiatives across operations, including change champion networks, mentoring and coaching programs, and change leadership programs
– Collection, analysis and insight generation of change impact and the embedment of change, including monitoring change loading and risk of change saturation
How are you going with your progress toward improving your organisation’s change capability? If you would like to find out more about how to use improve change capability through change governance and operational cadence contact us.
Measuring change is no longer a nice to have. It’s a must-have for a lot of organisations. A lot of stakeholders are now demanding to see and understand what is happening in the world of change. With the enhanced volume of change and therefore the increased investment made by the organisations, it’s no wonder.
Why are stakeholders demanding to see change data?
When we look across the room amongst the various disciplines, data forms an integral part of any function. Finance – tick. HR – tick, yes pretty much all aspects of people are tracked and reported. Operations – tick, as we have all types of performance KPIs and efficiency indicators. Technology – tick, since every part of technology can easily be measured and reported. Marketing – tick, as marketing outcomes are tied to revenue and customer sentiments.
With Covid it is even more the case that data is integral. We can no longer ‘walk the factory’ to sense what is happening. To see what is happening and what is going to happen stakeholders revert to data. In our virtual working environment, stakeholders require a constant dashboard of data to track how things are progressing.
Why is measuring change not an activity?
In the past it used to be that measuring change is only something you do in a project when you want to see if stakeholders are ready for the change. No more. Most organisations have a multitude of changes running concurrently. There is no choice to select 1 or 2 changes to roll out. With significant business challenges, most organisations are finding that running with multiple changes is the norm.
With multiple changes, increased stakeholder demands and appetite, measuring change is no longer just an activity. Measuring change takes a set of structured routines. It requires effective governance design. It takes experience and analytical expertise. Most of all, it is not a once-off event, it is a continual building of organisational muscle and capability. We are heading into the world of change analytics capability.
What is change analytics capability and how do I attain this?
Here are 7 core components of building and maturing change analytics capability:
1. Establishing change data management procedures and practices
This is about setting up the right steps in place so that change data can be identified, collected, and documented. This includes identifying the types of change data you would like to collect and how to go about collecting them. It will be easier to start with the core set of data required and then build from these as needed. This will reduce the risk of overwhelming your stakeholders.
After the right metrics and collection channels have been identified then it’s about building the regular routines to collect and document the metrics.
2. Sponsorship and leadership of change analytics
To really reap the value of change analytics you will need to gain the blessing and sponsorship of your leaders. Well, at least in time. In the beginning, you may need some time to come up with compelling data that tell the story that you want them to before you show your leaders. Eventually, without strong leadership buy-in, change data will not be effectively leveraged to make business decisions.
Getting your leaders’ blessing isn’t just a verbal exercise. It means that they are signing-up to regularly review, discuss and utilise change data to realise business value.
3. Build talent and organisation to support change analytics
Think about the various stakeholders and what you need them to understand in terms of change data. The way you educate stakeholders will be different to how you educate operations managers or the PMO. Plot out how you plan to help them get familiar with change data. Do you need particular roles to support data analysis? Is it a Change Analyst who is focused on the regular upkeep and consolidation of change data? What roles do you need other team members to play?
4. Insight generation
With a full set of change data infront of you, it’s now time to dive into them to generate insights. What is the data telling you? How do they support other data sources to form a clear picture of what is happening in the workforce? Is the data accurate and updated? Generating insights from the data takes skills and experience. It takes the ability to integrate different sources of data outside of change data themselves.
5. Insight application
This is about setting up the right routines and processes so that any insights generated may be discussed and applied. It could be through various governance forums, leadership or planning meetings that insights are shared and socialised. An integral part of this step is applying the insight by making business decisions. For example, do we delay the initiative roll out or invest more to support leaders? Are there reasons for us to speed up roll out to support the workforce?
6. Change analytics capability development
Change analytics is a capability.
With good change data emerging, you also need to have the right people with the right skills to collect, process and interpret the data. You may also want to think about which teams need what analytical skills. Do you have people in the team who are sufficiently analytical and data-oriented? Do they know how to interpret the data to form trends and predictions?
You may want to think about organising capability sessions or training to strengthen data analysis skills. Are there members in the different governance bodies that need support to be more confident in using change data?
7. Realising business value through change analytics
The last part of the equation is realising business value through change analytics. This is about tracking and documenting the value realised through using change analytics. It could include incidents where the business decision made has lead to significant risk reduction or operations protection. It could be enhanced leadership confidence mitigating risks in negative customer experience. Tracking value generated is critical to make clear to stakeholders the value of the overall investment.
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