As the global landscape continues to evolve, so too does the field of change management. The 2020s promises a shift in the way organizations approach change, driven by a combination of economic factors, continued technological advancements, and the ever-increasing need for adaptability. In this article, we explore the background factors influencing the upcoming changes, and delve into seven key predictions that are set to reshape the realm of change management in the coming year.
Inflation Continue to Drop: A Ray of Economic Hope
One of the pivotal factors shaping the economic landscape in mid 2020s is the anticipated drop in inflation. After grappling with economic uncertainties, organizations can breathe a sigh of relief as the pressure from rising costs eases. This economic respite paves the way for strategic investments and initiatives, creating a conducive environment for change.
Avoiding Recession: Building Resilience Through Change
The specter of recession has loomed large in recent years, casting a shadow on organizational stability. However, as we step into the mid 2020s, the concerted efforts to avoid recession is forecasted to have paid off. Organizations have become more resilient, honing their ability to weather economic storms through strategic change initiatives. This backdrop sets the stage for a transformative year in change management.
Background
Agile Change as Business as Usual
In the 2020s, the concept of Agile Change is no longer a mere ‘work in progress’ but rather an integral part of Business as Usual (BAU). Organizations have recognized the need for agility in the face of rapid change, and Agile change methodologies have transitioned from experimental to foundational. This shift represents a change in mindset, emphasizing iterative processes, collaboration, and responsiveness to evolving circumstances. After more than 10 years of agile project methodology in the market place, agile change practices are starting to become ‘the norm’.
The Rise of Adaptive/Hybrid Change Models
Building on the previous point, agility applies beyond at an ‘intra-methodology’ perspective, but also how change approaches and methodologies need to be mixed and matched to work.
The increasing pace of change demands a more flexible approach from change practitioners. The dichotomy between structure and flexibility, innovation and process-focused strategies, gives rise to adaptive and hybrid change models. The emergence of terms like “wagile” (a fusion of waterfall and agile) underscores the need for a balanced approach that combines the best of both worlds. Organizations must strike a delicate balance between structure and flexibility to navigate the complexity of modern change initiatives.
For example, in regulated business functions there may need to be quite rigid planning of exactly when the changes must take place as well as the level of consultation and engagement required. However, the actual design of different engagement, positioning and employee involvement strategies may be tested in an iterative way.
Expanding Skill Sets for Change Practitioners
To meet business needs change practitioners will need to have a broader range of skills beyond ‘people skills’. In the 2020s, the demand for change professionals with a broader skill set encompassing strategic thinking, digital/data literacy, and business acumen will continue to be on the rise. As change initiatives become more complex, practitioners must equip themselves with multifaceted skills to address the diverse challenges that emerge during the change process.
For example, stakeholders are increasingly looking for data for reporting purposes to get a clearer sense of how changes are tracking. Beyond sentiments and opinions, stakeholders are looking for adoption indicators as well as precise indications of the nature of impacts across the employee population.
The Ascendance of Change Portfolio Management
Change portfolio management will continue to gain increasing visibility and importance in the 2020s. Organizations are recognizing the need to manage change initiatives collectively, aligning them with strategic objectives. The holistic oversight provided by change portfolio management enables organizations to prioritize, monitor, and evaluate change initiatives in a comprehensive manner, ensuring that resources are optimally allocated for maximum impact.
Whilst stakeholders may not be clear of the differences between transformation, portfolio management and change portfolio management, they are clearer of the benefits required in managing people impacts, against the need to maximise business performance and change adoption.
Leveraging Change Data for Informed Decision-Making
In the evolving landscape of change management, data is no longer just a nice-to-have; it’s a necessity. In the 2020s, the norm becomes leveraging change data to make informed decisions. Organizations recognize the value of data analytics in understanding the impact of change, identifying patterns, and proactively addressing challenges. This data-driven approach enhances the efficacy of change initiatives and provides a foundation for continuous improvement.
It is no longer that the expectation for data-led decision making rests in project functions such as technical development, business analysis, testing and user-experience. Change management teams are also expected to demonstrate the impact of their work through data.
Increasing Use of Software in Change Implementation
The leverage of software in change implementation should see an uptick in the 2020s, along with general increase in software usage rates in organisations. Organizations are leveraging technology to streamline and enhance various aspects of the change management process. From change project management tools, change measurement platforms, as well as change portfolio management tools the role of software can accelerate the pace of change initiatives and supports the realisation of benefits.
AI for Change: From Wait-and-See to Full Adoption
As new technologies, Artificial Intelligence (AI technology) and machine learning for change management is no longer a ‘wait-and-see’ proposition; it’s a reality in the 2020s. In terms of use of technology, at early 2020s a lot of users have sat on the fence as others argue about the risks and data privacy and intellectual property in using AI and data security. The launch of Microsoft Co-pilot and the continued adoption of Chat GPT 4 signal a paradigm shift in how organizations approach AI. Users will over time be used to asking a chat bot, using prompts to form analysis and other AI features to augment their work. Advanced AI change tools incorporating generative AI and automation can also assist in decision-making, predictive analytics, and even virtual facilitation, revolutionizing the efficiency and effectiveness of change processes.
In addition, there will be significant interest in change management tools that have incorporated AI features, from data and trend analysis, risk analysis to recommendations on change approaches. Though the accuracy of current models of AI including ChatGPT and other OpenAI models may not be 100% accurate and may feel that there is a long way to go, natural language processing algorithms continues to improve quite quickly.
How will technology shape our lives in the next decade?
In the next decade, technology will significantly reshape our lives by enhancing connectivity, automating tasks, and enabling smarter decision-making. Advances in AI, IoT, and sustainable tech will drive efficiency and innovation, ultimately transforming industries and the way we interact with our environment and each other.
As organizations navigate the complexities of the 2020s, change management emerges as a critical linchpin for success. The predictions outlined in this article reflect an emerging shift in the approach to managing change, from the integration of Agile methodologies to the widespread adoption of AI. Change practitioners must equip themselves with a versatile skill set to thrive in this dynamic environment, where strategic thinking, digital literacy, and adaptability are paramount. As we stand on the cusp of a transformative year, organizations that embrace these predictions are poised not only to weather the winds of change but to harness them for sustained success.
Change governance maturity varies widely across organizations – from those with established PMOs and formal governance structures to others that rely on existing operational and executive forums without formal change governance setups. Change managers must tailor their influence strategies to fit this maturity spectrum while empowering governance that supports change transformation success. Here we outline practical tips and approaches relevant whether you operate within high-maturity governance or in environments still building foundational capabilities.
1. Leverage Governance Dexterity – Adapt to Your Maturity Context
For organizations with mature PMOs and governance:
Encourage maintaining cadence with purpose – weekly flash checks for quick updates, monthly value reviews to keep benefits front of mind, and quarterly strategic moments for big-picture alignment and celebration. This reduces fatigue and keeps governance tightly connected to business outcomes.
Share frameworks that provide agility within formal governance so cadence remains flexible without diminishing control. For example, leverage agile change management principles to:
Embedding lightweight, iterative review processes that emphasize timely feedback and rapid decision-making without heavy documentation or unnecessary meetings.
Using tools like RACI matrices and decision-rights grids to clarify who has authority and responsibility, so governance can flex in how often or how deeply it engages, but never loses accountability.
Allowing governance forums to scale their activity up or down based on change program phase, risk, or complexity, rather than sticking to a rigid calendar or process.
For less mature organizations without dedicated governance forums:
Propose leveraging existing operational or executive forums to introduce lightweight governance rhythms that do not overburden people. For example, brief monthly check-ins during established leadership meetings or quarterly presentation slots to highlight change progress and risks.
Use simple tools like cadence checklists or short-status emails tailored for existing leaders who may not be change specialists. Position these rhythms as value-adds to existing meetings to gain buy-in.
Practical tips:
Offer templates for flash checks and value meetings that can be easily integrated into the existing meeting culture.
Advocate building urgency without burnout by linking cadence to visible outcomes rather than just process compliance.
2. Drive Enterprise PMO & Portfolio Alignment – Fit Your Organization’s Governance Model
For organizations with established PMOs:
Partner closely with PMO and portfolio managers to ensure change work is fully integrated. Act as a bridge between change activities and portfolio governance to align priorities effectively.
Encourage shared dashboards that combine project and change metrics, giving leadership clarity on both deliverables and adoption risks.
Advocate for change governance representation in portfolio decision forums to embed change risk and opportunities in prioritization.
For organizations without formal PMOs:
Identify operational units or executive groups with portfolio oversight responsibilities and seek informal relationships with key members.
Suggest practical ways to leverage existing governance bodies for change oversight by embedding change highlights in their agenda.
Provide simple portfolio mapping or status tools that don’t require heavy infrastructure but help visualize transformation across initiatives.
Practical tips:
Offer to co-create change input templates that non-PMO forums can use to review change risk, interdependencies and impact.
Share success stories illustrating how integrated PMO-change governance drives consistent messaging and prioritization.
3. Shape Executive Reporting – From Insight to Influence
For organizations with mature reporting processes:
Help refine executive dashboards by ensuring a balance between project status and change readiness/adoption metrics.
Coach change teams to translate data into compelling narratives that highlight risks, opportunities, and decision points.
Push for reporting formats that enable proactive governance action rather than reactive compliance.
For organizations with limited or no formal executive reporting:
Influence existing executive communications by proposing change-related content for leadership newsletters, briefings, or standing meeting updates.
Develop concise, jargon-free reports that fit into current executive reading habits and spotlight what matters most.
Advocate for simple visual reporting tools, e.g., impact bar charts or risk registers that executives can quickly interpret.
Practical tips:
Provide sample executive report templates tailored for different maturity levels.
Offer coaching sessions on storytelling with data to change teams who may be new to executive reporting.
4. Champion Scenario Planning to Build Resilience
Scenario planning is a powerful tool that helps organizations prepare for uncertainty by imagining multiple plausible futures, assessing their impact, and planning appropriate responses. For change practitioners, influencing scenario planning within change governance is critical to making transformation resilient to volatile conditions and unexpected challenges.
For organizations with mature change governance and PMO structures:
Advocate for formal inclusion of scenario planning in governance cycles, such as quarterly strategy reviews or portfolio risk assessments.
Collaborate with PMO, risk, and strategy functions to develop integrated scenario frameworks that tie external uncertainties with change delivery risks.
Use structured tools and templates to develop 2-3 distinct scenarios based on critical uncertainties impacting change programs (e.g., regulatory shifts, technology adoption rates, cost pressures, market dynamics).
Ensure scenario outputs include clear implications for adoption risk, resource allocation, and contingency triggers to inform governance decision-making.
For organizations with limited formal governance:
Promote lightweight scenario planning approaches that can fit into existing forums or leadership discussions without requiring new committees.
Facilitate workshops or brown bag sessions with key stakeholders to brainstorm “what-if” scenarios that highlight risks and opportunities in their own language.
Use simple scenario templates capturing scenario description, key assumptions, impacts, and early warning signs to keep the process manageable and relevant.
Position scenario planning as a practical alternative to reactive firefighting, reinforcing its value for anticipating and mitigating disruption to change efforts.
Practical Tips for All Maturity Levels:
Focus scenario development on a small number (2-3) of meaningful scenarios that highlight material differences rather than an exhaustive list.
Use scenario planning to identify robust strategies that perform well across multiple futures, reducing overcommitment to any single pathway.
Regularly review and update scenarios to reflect new information and organizational shifts, embedding this as a governance cadence.
Engage diverse viewpoints in scenario sessions to challenge assumptions and broaden organizational readiness.
Example Scenario Planning Framework (in brief):
Step
Action
Identify Key Drivers
Pinpoint external and internal uncertainties: economic, technological, regulatory, organizational
Develop Scenarios
Build 2-3 narrative futures exploring combinations of drivers
Analyze Impact
Assess effects on change timelines, adoption, resources
Define Responses
Create contingency plans and decision points
Monitor & Update
Track relevant indicators and review scenarios regularly
5. Clarify Decision Making Authority, and Risk Appetite – Influence Without Direct Control
One of the most frequent governance pitfalls in transformation is unclear decision rights, leading to duplicated effort or “decision limbo,” which stalls progress. Change practitioners can significantly influence clarity around decision making even when not formally leading governance forums.
For organizations with high governance maturity:
Advocate for or refine delegation charters that grant clear authority boundaries across change roles and governance tiers.
Promote use of decision-rights grids paired with RACI matrices, documenting decisions by type, level, and role to eliminate ambiguity.
Encourage articulation of organization’s risk appetite in governance policies to guide decisions on escalation and investment.
Work with governance leads to socialise these tools regularly and embed them in operational processes.
For organizations with emerging or informal governance:
Educate stakeholders about the value of explicit decision clarity through workshops or short guides.
Propose simple RACI templates tailored for key initiatives to clarify roles on responsibility, accountability, consultation, and information sharing.
Introduce a basic decision-rights grid to categorize decisions (routine operational, tactical, strategic) and assign decision tiers even if informally.
Frame this work as risk mitigation: reducing delays and confusion frees leaders to focus on strategic priorities.
Practical Tips Across Maturity Levels:
Develop easy-to-use templates and cheat sheets for RACI and decision grids to distribute widely.
Use storytelling and real case examples to illustrate consequences of unclear decision-making (e.g., project delays, duplicated efforts).
Regularly revisit and update decision frameworks as governance evolves, ensuring ongoing relevance.
Encourage governance sponsors to visibly support and enforce these clarity tools.
6. Define and Promote Clear Escalation Paths
Clear escalation paths empower teams to raise concerns timely and guide issues to the appropriate governance levels without clogging decision forums or escalating unnecessarily. Change managers can champion and embed escalation discipline through influence, education, and practical tools.
For organizations with mature governance:
Collaborate with governance teams to map all escalation routes related to change risks, decisions, and resource conflicts.
Promote communication plans ensuring every contributor understands when and how to escalate – down to roles and contact points.
Incorporate escalation workflows into governance charters, RACI matrices, and decision-rights grids to reinforce paths.
Champion periodic training or refresh sessions aligned with governance cadence to maintain escalation readiness.
For organizations with limited governance forums:
Identify natural escalation points in existing leadership or operational forums and propose embedding change escalation protocols there.
Provide clear documentation and quick-reference escalation flow diagrams for frontline teams and managers.
Coach teams and middle managers on recognizing escalation triggers and the best mode of communication to avoid bottlenecks.
Frame escalation discipline as a way to safeguard both operational pace and leadership bandwidth.
Practical Tips Usable in All Environments:
Use visual flowcharts to depict escalation paths, making them highly accessible and easy to recall.
Set guidelines on what kinds of issues require escalation vs. local resolution to reduce unnecessary escalations.
Promote handling low-level risks swiftly through informal escalation while preserving formal routes for major decisions.
Encourage transparency in escalation outcomes to build trust and learning across the organization.
7. Invest in Stakeholder Education & Engagement – Be the Governance Evangelist
The success of change governance depends as much on people’s understanding and buy-in as on structures and processes. Senior change managers have a vital role in educating stakeholders, increasing governance literacy, and fostering engagement – especially in organizations where governance maturity varies or formal forums are limited.
For organizations with mature governance:
Develop formal stakeholder education programs that provide regular training on governance roles, decision frameworks, escalation processes, and how governance aligns with transformation outcomes.
Use targeted communications that frame governance benefits in terms relevant to each stakeholder group – showing “what’s in it for them.”
Implement forums like governance clinics or Q&A sessions where stakeholders can clarify their roles, raise concerns, and share governance success stories.
Collaborate with governance sponsors to visibly champion these initiatives to prevent stakeholder fatigue and increase participation.
For organizations with emerging or informal governance:
Start small with bite-sized governance literacy sessions embedded in existing communication channels such as team meetings or newsletters – keep it jargon-free and highly practical.
Translate complex governance concepts into everyday language, storytelling, and case examples that resonate with different stakeholder groups.
Identify and coach governance champions within teams who can help cascade key messages informally.
Use tools such as quick reference guides, checklists, and simplified RACI matrices to embed governance knowledge across operational levels.
Practical Tips Across All Maturity Levels:
Conduct a stakeholder governance literacy audit to understand knowledge gaps and tailor education efforts accordingly.
Develop short governance video clips or Q&A hosted by trusted leaders explaining key governance principles and benefits.
Regularly gather feedback through surveys or informal conversations to refine education efforts ensuring they meet stakeholder needs.
Emphasize the connection between good governance practices and the successful delivery of benefits, reducing resistance and increasing advocacy.
Change governance is often viewed as a formal, top-down function but, as change managers, you are uniquely positioned to influence its design and execution regardless of your direct access to governance forums. The key lies in adapting your approaches to the maturity and structure of your organization’s governance, leveraging existing forums and networks, and focusing on clear communication, collaboration, and practical tools.
By championing governance dexterity, bridging PMO and portfolio governance gaps, shaping executive reporting, embedding scenario planning, clarifying decision rights, defining escalation paths, and investing in stakeholder education, you create a foundation where governance truly supports transformation velocity, clarity, and resilience. You also create a strategic change contribution to help the organisation reach its transformation benefit goals.
Tools & Templates for Influence and Education
Cadence Checklists: Ready-to-use templates to propose weekly flash checks, monthly value meetings, and quarterly strategic reviews tailored for different governance forums and maturity.
Sample RACI Matrix & Decision-Rights Grid: Simplified versions that can be adapted for routine and strategic decisions, supporting role clarity and authority distribution.
Escalation Flow Diagram: Visual maps suitable for team briefings and leader coaching in both formal and informal governance contexts.
Stakeholder Education Plan Outline: A scalable framework for assessing needs, designing education content, and measuring engagement impact.
An important part of measuring meaningful change is to be able to design effective communication effectiveness change management surveys that measure the purpose of the survey it has set out to measure the level of understanding of the change. Designing and rolling out change management surveys is a core part of what a change practitioner’s role is. However, there is often little attention paid to how valid and how well designed the survey is. A survey that is not well-designed can be meaningless, or worse, misleading. Without the right understanding from survey results, a project can easily go down the wrong path. This is how this survey can be a powerful tool to ensure smooth transition for the change initiative.
Why do change management surveys need to be valid?
A survey’s validity is the extent to which it measures what it is supposed to measure. Validity is an assessment of its accuracy. This applies whether we are talking about a change readiness survey, a change adoption survey, employee engagement, employee sentiment pulse survey, or a stakeholder opinion survey.
What are the different ways to ensure that a organizational change management survey can maximise its validity and greater success?
Face validity. The first way in which a survey’s validity can be assessed is its face validity. Having good face validity is that in the view of your targeted respondents the questions measure what they aimed to measure. If your survey is measuring stakeholder readiness, then it’s about these stakeholders agreeing that your survey questions measure what they are intended to measure.
Predictive validity. If you really want to ensure that your survey questions are scientifically proven to have high validity, then you may want to search and leverage survey questionnaires that have gone through statistical validation. Predictive validity means that your survey is correlated with those surveys that have high statistical validity. This may not be the most practical for most change management professionals.
Construct validity. This is about to what extent your change survey measures the underlying attitudes and behaviours it is intended to measure. Again, this may require statistical analysis to ensure there is construct validity.
At the most basic level, it is recommended that face validity is tested prior to finalising the survey design.
How do we do this? A simple way to test the face validity is to run your survey by a select number of ‘friendly’ respondents (potentially your change champions) and ask them to rate this, followed by a meeting to review how they interpreted the meaning of the survey questions.
Alternatively, you can also design a smaller pilot group of respondents before rolling the survey out to a larger group. In any case, the outcome is to test that your survey is coming across with the same intent as to how your respondents interpret them.
Techniques to increase survey validity
1. Clarity of question-wording.
This is the most important part of designing an effective and valid survey. This is a critical part of the change management strategy. The question wording should be that any person in your target audience can read it and interpret the question in exactly the same way.
Use simple words that anyone can understand, and avoid jargon where possible unless the term is commonly used by all of your target respondents
Use short questions where possible to avoid any interpretation complexities, and also to avoid the typical short attention spans of respondents. This is also particularly important if your respondents will be completing the survey on mobile phones
Avoid using double-negatives, such as “If the project sponsor can’t improve how she engages with the team, what should she avoid doing?”
2. Avoiding question biases
A common mistake in writing survey questions is to word them in a way that is biased toward one particular opinion which may lead to biased employee feedback. This assumes that the respondents already have a particular point of view and therefore the question may not allow them to select answers that they would like to select.
Some examples of potentially biased survey questions (if these are not follow-on questions from previous questions):
Is the information you received helping you to communicate effectively to your team members through appropriate communication channels?
How do you adequately support the objectives of the project
From what communication mediums do your employees give you feedback about the project
3. Providing all available answer options
Writing an effective employee survey question means thinking through all the options that the respondent may come up with regarding the upcoming change. After doing this, incorporate these options into the answer design. Avoid answer options that are overly simple and may not meet respondent needs in terms of choice options.
4. Ensure your chosen response options are appropriate for the question.
Choosing appropriate response options may not always be straightforward. There are often several considerations, including:
What is the easiest response format for the respondents?
What is the fastest way for respondents to answer, and therefore increase my response rate?
Does the response format make sense for every question in the survey?
For example, if you choose a Likert scale, choosing the number of points in the Likert scale to use is critical.
If you use a 10-point Likert scale, is this going to make it too complicated for the respondent to interpret between 7 and 8 for example?
If you use a 5-point Likert scale, will respondents likely resort to the middle, i.e. 3 out of 5, out of laziness or not wanting to be too controversial? Is it better to use a 6-point scale and force the user not to sit in the middle of the fence with their responses?
If you are using a 3-point Likert scale, for example, High/Medium/Low, is this going to provide sufficient granularity that is required in case there are too many items where users are rating medium, therefore making it hard for you to extract answer comparisons across items?
5. If in doubt leave it out
There is a tendency to cram as many questions in the survey as possible because change practitioners would like to find out as much as possible from the respondents. However, this typically leads to poor outcomes including poor completion rates. So, when in doubt leave the question out and only focus on those questions that are absolutely critical to measure what you are aiming to measure.
6.Open-ended vs close-ended questions
To increase the response rate of change readiness survey questions, it is common practice to use closed-ended questions where the user selects from a prescribed set of answers. This is particularly the case when you are conducting quick pulse surveys to sense-check the sentiments of key stakeholder groups. Whilst this is great to ensure a quick, and painless survey experience for users, relying purely on closed-ended questions may not always give us what we need.
It is always good practice to have at least one open-ended question to allow the respondent to provide other feedback outside of the answer options that are predetermined. This gives your stakeholders the opportunity to provide qualitative feedback in ways you may not have thought of. This may include items that indicate employee resistance, opinions regarding the work environment, new ways of working, or requiring additional support.
Writing an effective and valid change management survey best practices for a specific change initiative is often glanced over as a critical skill. Being aware of the above 6 points will get you a long way in ensuring that your survey addresses areas of concern in a way that aligns with your change management process and strategy and will measure what it is intended to measure. As a result, the survey results will be more bullet-proof to potential criticisms and ensure the results are valid, providing information that can be trusted by your stakeholders.
Change management professionals often struggle with proving the worth of their services and why they are needed. There are certainly plenty of reasons why change management professionals are required and most experienced project managers and senior leaders would acknowledge this. However, for the less mature organisations that may not have had effective change management experts leading initiatives, the rationale on the additional value of change management may be less clear.
When we look across different project members and project teams, it is easy to argue that without developers, the technical project cannot progress. Without business analysts, we cannot understand and flesh out the core business steps required in the initiative. And of course, we definitely need a project manager for a project. But, what’s the justification for a change manager? Many projects have other project or business representatives do the change work instead.
As an attempt to justify in a very direct way, the value of change management, many resort to ROI calculations and aim toward higher ROI. This ROI of change management may seem like a great way to convey and show in a very direct and financial way, the value of change management towards project success. After all, we use ROI for calculating projects, why not use the same for change management as well to value the people side of change?
There are plenty of articles on how to best calculate change management ROI. Here are a couple:
1. PROSCI
Prosci has a good, clear way of calculating change management ROI within a project (though it doesn’t take into account speed of adoption). You simply evaluate to what extent employee adoption is important to the project. Then you take the overall expected project benefits and deduct the part of the expected benefits if there was no adoption. This is termed “people side benefit contribution”.
People Side Benefit Contribution = Expected Project Benefits – Expected Project Benefits (if adoption and usage = 0)
People Side Benefit Coefficient = People Side Benefit Contribution / Expected Project Benefits
2. Rightpoint
Rightpoint has a variation to this calculation. They have added ELV (Employee Lifetime Value) to the calculation.
Using ROI may be useful when the cost of the initiative is the critical focus for the organisation for its strategic investment. However, it is not the only way to convey the overall value of successful change management. In addition, the ROI method limits the value of change management to focus on the cost invested versus the value created. Also, this type of calculation limits the value of change to a project by project perspective.
So, how else do we show the direct financial value of change management? Let’s look to research. It turns out there are plenty of research examples. Here are some:
McKinsey & Company. (2016). The people power of transformations. This study found that transformation initiatives are 5.8 times more successful if CEOs communicate a compelling change story, and 6.3 times more successful when leaders share messages about change efforts with the rest of the organization. Link here.
Korn Ferry. (2018). Engaging hearts and minds: Preparing for a changing world. This study found that calls out change as a key trend found that companies with high levels of employee engagement had 4.5 times higher revenue growth compared to companies with low levels of engagement, noting that all companies are undergoing change. Link here.
IBM. (2016). Making change work … while the world keeps changing. This study found that 76% of successful projects include change management activities at the beginning of their overall project plans, which is 33% more than less successful projects. Link here.
IBM. (2015) Why a business case for change management. The article references a survey carried out in 2010 where companies that apply a value (benefit) realization approach (of which change management is a core component) complete projects at least twice as quickly and under budget by a factor of at least 1.9 times, Compared to those that don’t. Link here.
Towers Watson. (2013). Change and communication ROI. Organizations with highly effective communication and change management practices are more than twice as likely to significantly outperform their peers in total shareholder returns, versus organizations that are not highly effective in either of these areas. Link here.
Prosci. (2020). Best Practices in Change Management 11th Edition. The paper referred to a Prosci study that found that projects with excellent change management practices 6 times more likelihood of meeting project objectives than those that are poor. Link here.
So the value the importance of change management, let’s take a comparison to see the difference in using a ROI calculation of the value of change management versus using findings from the above research findings to demonstrate the derived value.
Let’s take a typical project example. Company A has ….
Annual revenue of $1 billion with 5% profitability
The revenue growth is 1%
Project A costs $1Million and is targeted for $3 million in benefits.
If the expected project benefits without adoption would be $1Million, then, the people-side contribution is …
$2Million / $3Million = $667K.
Let’s contrast this to other calculations using research.
Research findings | Calculation
Korn Ferry study where companies with high levels of employee engagement had 4.5 times higher revenue growth compared to companies with low levels of engagement. Taking a very conservative approach of portioning on 1/3 of employee engagement linked to change, this means 1.5 times higher revenue growth. | Taking a very conservative approach of portioning 1/3 of employee engagement as linked to change, this means 1.5 times higher revenue growth. This means if the revenue growth is 1%, then the additional revenue is $15 Million per year.
You can see that $15 million in value is much higher than the $667K in initiative ROI. From these examples, you can see that the financial value dwarfs that from the ROI calculation. On top of this, these are from research findings, which may have a stronger perceived validity and be easier to be trusted by stakeholders than the ROI calculation.
To point out, it is not an apple-to-apple comparison between the change management ROI from one initiative to the organisational value of change management across initiatives. However, the call out is that:
The financial value of change management does not need to be limited to individual initiatives
The sum may be greater than its parts. Rather than measuring at initiative levels, research findings are looking at organisational-level value
The value of change management may be more than cost, but also other value drivers such as revenue
As change management practitioners we should not shy away from calling out and citing the value of change management. Cost may be one value, but the true benefit of change management is both the top line as well as the bottom line. Directly referring to the research-backed findings also helps to highlight its value size and importance.
To do this, we should also work to deliver organisational value in managing change and not limit ourselves to one initiative. Focus on uplifting change management capability in the forms of leadership styles, change governance, change analytics, and change champion network capability, just to name a few.
Is change management just a job or a career? When you clock in and clock out every day, do you ever wonder what is the purpose of all this work? Yes, implementing a successful change management methodology requires a strategic roadmap approach to change management that addresses the human side of change, with effective communication to all relevant stakeholders, and developing a change management plan to track key performance indicators and change management metrics while following best practices in organizational leadership can provide clarity and direction, helping to foster a company culture of resilience that moves beyond the status quo in various change projects, ultimately maximizing ROI from these initiatives.
How can organizations assess the readiness for change among employees?
Organizations can assess employee readiness for change through surveys, interviews, and focus groups. These methods help gauge attitudes, identify concerns, and understand potential resistance, including a lack of information. Additionally, monitoring engagement levels and feedback can provide valuable insights into how prepared employees are to embrace new initiatives and drive successful teamwork and the ADKAR change management model..
What are some challenges faced when implementing a change management strategy?
Implementing a change management strategy often encounters challenges such as employee resistance, inadequate communication, and lack of leadership support. Additionally, utilizing change management tools during insufficient training and unclear objectives can hinder progress, making it crucial to address these issues proactively to ensure successful implementation and buy-in from all stakeholders involved.
Eventually, each change deliverable contributes to the next, resulting in a detailed change plan. The change plan is a culmination of a detailed understanding.
